Are you getting the most from LinkedIn?

Business is about connections and spreading the word about what you do and the niche that your company fills. So doesn’t it make sense that the more connected you are, the more movers and shakers will know about your products and services? When your peers and vendors learn regularly what you are up to, they can chime in and give you a heads up if they see an opportunity for you while going about their business. And what about your friends? Do they know what you do and how good you are at it?

Now there is a way to keep your peers and professionals in your life updated with your career goals and accomplishments using LinkedIn. Check out our newsletter this week and make sure you take the free advice and complete your LinkedIn profile to its fullest, building the basics of your page. We will have more advanced advice on later blogs and newsletters.

No time to do it yourself? Give us a call at Tailor-Made Advertising and we will create a custom LinkedIn monthly social media plan for you, complete with goal setting and achieving using the many tools Linked supports.

Make sure you check your own Facebook

 

Make sure you check your own Facebook stats (Insight demographics available when you reach 30 fans) and customize your content with those different groups interacting with you in mind. Keep in mind the idea of if you build it they will come. If you wait for them to come before you build it, they will not find a page worth visiting again, so why fan it?

 

For example, suppose you find that most of your current followers are females between 20 and 30, and your market is men 30+, you will want to tailor your copy and content to get those women to share your message with the men in their lives. If you want instead to appeal to those men directly, look at your content and see I you are speaking to them about content they are interested in following. Look for articles and thought leadership content that will give your company credibility and value those women will want to pass on and share with the men you are looking to win over. It is key that you look at those demographics to make sure the messages and content you are providing is valuable to your fans. Also if you think you are selling to men and find out your fans are mostly female, consider who in the household makes the decisions about the products you represent. It could be that he uses the product but she is more likely to buy it (particularly if it is available at traditional stores or at places where she is shopping). So again tailor your content to appeal to your fans.

 

While you are looking at your own Facebook page fans’s demographic profiles and learning what posts you have been the most successful with them, take a look at how today’s Facebook users fan pages and why. Check out this study put out by Constant Contact’s Quickstarter program.

 

For more information on getting your company started with a strong social media calendar and business building plan, contact us online or sign up for our monthly newsletter.

 

 

 

 

Tips for Using LinkedIn

Are you making the most of LinkedIn?

Besides being an online resume, LinkedIn offers features and tools that can help you put your best foot forward. It can connect you with associates and people who can vouch for you when others are looking for someone to help them get the job done. It is a great way to build credibility and make new connections with folks that are doing business today and can connect you with a client that needs your services but first, they need to know what you do.  

The first and most important feature to utilize on LinkedIn is filling out your resume and connecting with folks you do business with every day. Then review the folks that you’d like to do business with and invite them into your network.

Third, join groups of people who are likely to be working in your market and whom you would like to learn more about. Then join the conversation and share your knowledge or experience.

Keep your eyes out for our September newsletter that will give you some steps to take to make even more of LinkedIn. Sign up here if you are not receiving it yet or like us on Facebook to know when it is available.  

Meanwhile here are a few general tips on maximizing your basic profile on Linkedin.