What are you doing different to market your company in 2012? Are you segmenting your target market with email marketing? Are you adding social media? Did you poll your 2011 buyers to see learn more about how your company and products are searched for and perceived? Have you Googled your company or products to learn more about your buyers and fans? If you are shaking your head, there is only one more question coming—why not?
Upcoming Workshops help you connect the dots on Social Plus Email Marketing
Take Action. So now is the part where I tell you how to get started. I would start with putting together a plan on what your goals are for 2012 and then create an agenda for your monthly online goals (blogs, posts, product introductions, promotions, events you are attending or displaying at, company meetings, announcements, stock meetings, etc..). I prefer this in a calendar format so anyone on your team is aware of the topics being addressed that week.
Next share the calendar with the marketing and sales department to confirm you have all the major events covered and to promote two way conversations. Then edit it to include anything that the sales team is doing to increase their sales goals. Check their goals against yours and ask yourself if you are in sync? If so, set up your posting schedule and coordinate it with any traditional media you have in the media mix so that you are supporting your ads with posts. Remember to ask online and in print for fans and followers to join you on Facebook, Twitter, LinkedIn and other social media platforms. Add in your blog posts and your published newsletter to complete your online media plan.
Thinking you could use some help on this? Visit our website and check out our training schedule. In fact we have some upcoming FREE workshops you can attend: Thursday, January 26th come to Social Media Made Simple at the Microsoft Store in Century City and on Wednesday, February 1, attend our Email Marketing Best Practices—Leveraging Social Media Workshop at the Glendale SCORE office.
Kelly Flint of Constant Contact, calls Liz Harsch “The Queen of Analytics”. Liz is the owner of Tailor-Made Advertising in Torrance, CA and one of only a few Constant Contact Certified Local Experts and a SCORE Representative providing FREE Marketing advice to small businesses in Greater Los Angeles as a community outreach program. For more information contact Liz @310-791-6300 or email Liz at tmade.mkt@verizon.net.
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