2/28 Free Workshop: Content Marketing to Grow Your Results in Huntington Beach

Join me in Huntington Beach on 2/28 for a Content Marketing to Grow Your Results Workshop. Discover how to create content that will get you results & keep your audience engaged. #ContentMarketing #MarketingTips #BeaMarketer #SmallBusinessMarketing

For more information & to register for this workshop please visit: http://bit.ly/228content

2/23 Free Social Media Marketing Workshop in Century City

Join me for a free workshop: Social Media That Sells Plus Facebook Ads in Century City. Discover how social media marketing can help you grow your business & how to create a media plan for 2017. Come network & learn how social media marketing has changed recently from image size to new tools & discover which platforms can help you grow your business/nonprofit.#SocialMediaMarketing #BeaMarketer #MarketingTips

For more information & to register for this workshop please visit: http://bit.ly/223SocialMedia

7 New Constant Contact Features That Can Help Grow Your Business Faster

Constant Contact has changed in order to create a better marketing tool for small business owners. If you have not re-trained yourself on the program you are probably missing opportunities to create a better Email Marketing and media plan for your biz.

Here a few new features I hope you are using:

1. Do you see a menu that shows you the different programs that Constant Contact offers with their format? It should look like this image and give you choices for 7 different marketing options to create. Try them out as they are goal based and help you use the right tool for the job.
2. Make sure you have switched to using mobile responsive templates. In order to get there optimize your results. With over 60% of people opening your emails on an ipad or smartphone, the new drag and drop editor features templates optimized to be viewed on a phone. If you do not see the following image when you create an email, contact Constant Contact to ask them to update your program for the 3G Editor.
3. If you have an old account, don’t just copy an email and keep using the templates. At the top of the page on the right it will give you the option of using the new templates. These templates are mobile responsive and allow viewers to click on your phone number and dial you up. They also offer a preview to view your email as a person on a smartphone will see it as well as a person using a desktop to view your email. The reporting also shows you what percent of your subscribers use a mobile or desktop to open your emails.
4.  The new editor also allows you to create an email template using a pdf or custom code so you can copy an email template from a manufacturer or distributor and edit it for your own company.
5. Use the new Autoresponder series  which allows you to create a series of Email templates to send to your database (time triggered or variable triggered)  expedited over a period of time (you define) to automatically follow up with your database. You can focus on running your biz while your series keeps your company top of mind for your leads or past customers.
6. Are you using tags? Tags allow you to segment your market and send the right message to the right market. All your contacts can then be on just a couple of lists (like a leads list and a customer list) and then you can tag them to segment further (manufacturer, dealer, new lead, student). It allows you to get a lot more targeted with your list and define segments based on actions. Simplify your list using tags.
7. Add more social media posts as a follow up to your Email launch by using their automatic post feature and advertising feature that lets you take any email and turn it into a Facebook ad or pdf for other uses.

Get started on your Email Marketing with a Constant Contact 60 day free trial account.

Liz Harsch is a trainer for small business owners with Constant Contact, SCORE, SBDC, SBA, Cities and MWD and County outreach partners, APICS plus many Chambers of Commerce since 2008.  She owns Tailor-Made Advertising in Torrance, California and provides private or group training and consulting to identify marketing and media alternatives. She can be reached at 310-791-6300 or by email at tmade.mkt@verizon.net.