Where’s the consumer with money? Step One

Part 1 – watch for the rest of our series.

Are you looking for consumers with disposable income? You may want to target the medical industry. According to projections of the future, many of the highest-paying jobs in the country on average will be in the medical industry. Not only do these jobs project positive job growth and steady income rise, their job stability rose to well above the national average throughout the recession.

That means that while everyone else economized, individuals in these positions were able to maintain their old spending habits and therefore have not reset their mindset. These individuals should be easier to sell to in 2011, while the other, more cautious buyers will postpone large purchases until their bank accounts recover.

If you are not currently targeting this consumer, you will want to start. For more information on alternatives to get your information in front of more consumers with money, visit our website for strategies or give us a call and schedule your FREE 30 minute consultation. See if our advisors don’t impress you with their knowledge about the goals you have set for marketing in 2011. Remember 2011 is the year that smart companies will recover if they are wise enough to change their strategy to adjust to new mindset of consumers.

 

Tags: marketing, medical professionals, recession