Where is the Consumer with Money? Part 4

So who is driving the sales of luxury items in today’s market? Believe it or not, Generation X is, and they are not that wealthy.

While high end wealthy consumers cut back in recent months, Generation X consumers continued to shop luxury items and that helped sales soar. That also means that that group of individuals has a more positive attitude about their job security and their potential to make more money next year. It does make sense that a younger generation is less cautious of spending more over time. After all doesn’t it make sense that it can only go up from here if you feel you are making less than you are worth today?

While the traditional luxury market held their spending, Generation X is still looking poised to continue driving the recovery.  For more information on reaching Generation X with your advertising message (you won’t reach them in traditional print) give us a call at 310-791-6300 or email us today.